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> McCormick & Co.: Deploying Artificial Intelligence in New Product Development

商品編號: W25509
出版日期: 2021/09/29
作者姓名:
Meister, Darren;Chandrasekhar, R.
商品類別: General management
商品規格: 11p

再版日期:
地域: United States
產業:
個案年度: -  

 


商品敘述:

In February 2020, the director of Global Creative Intelligence at McCormick & Company, Inc. (McCormick), was grappling with some challenges at his desk at the company''s headquarters in the United States. Having been mandated to deploy Artificial Intelligence (AI) in developing new products-in partnership with IBM-he had been interfacing with over 500 product developers at the company''s various locations worldwide. The director faced three managerial dilemmas: How should he get the company''s product developers to trust the findings of AI? How could he teach and train AI to become smarter? And how should he deal with the global-local dynamics at McCormick in launching AI-engineered products? Darren Meister is affiliated with Ivey Business School.


涵蓋領域:

AI and machine learning;Manufacturing strategy;Product development


相關資料:

Case Teaching Note, (W25510), 7p, by Darren Meister, R. Chandrasekhar